It's happening. People are becoming aware of the #privacy implications of services around them and are voting with their feet.
https://www.cnbc.com/2020/01/23/23andme-lays-off-100-people-ceo-anne-wojcicki-explains-why.html
More worrying for me: what happens to the data if one of these DNA companies fold? It's a valuable asset they will be tempted (if not required) to sell. Think of the well-funded companies who would line up to buy it...
