Some say that people don't care about , but Facebook is convinced that enough people won't opt into being tracked that they are removing tracking by unique phone identifier entirely before opt in gets implemented in iOS 14:

Due to FB and app developer pressure, Apple changed their mind about mandating apps ask permission before tracking users in iOS 14. That lobbying power should tell you everything you need to know about how much money is made through tracking in iOS apps:

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@kyle I'm going to keep hoping that Apple remains true to their claim that this is only a delay. :blobnervous:

@polychrome What I wonder is what the delay accomplishes, outside of giving all these apps time to get the same data but without this specific identifier so as not to trigger the opt-in pop-up.

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