@ted The laptops certainly started with that first group originally but has matured into all three over the years. The phone is still early days so it's still primarily getting interest from the FOSS core for now. I expect it will follow the path of the laptops as it matures.
In either case, our desire is to market these products to *everyone* not just FOSS geeks, because it's not only FOSS geeks who deserve privacy, security and freedom.