@ted There are three main categories of customer that map to the legs of the stool.
The traditional FOSS core values our commitment to free software and the fact our hardware fully supports Linux out of the box.
The privacy-focused customer tends to care most about the hardware kill switches and our public commitments to privacy.
Security folks tend to care about code auditability, freed up firmware, Qubes support, and the kill switches.
Some customers are a blend of the three.
@ted The laptops certainly started with that first group originally but has matured into all three over the years. The phone is still early days so it's still primarily getting interest from the FOSS core for now. I expect it will follow the path of the laptops as it matures.
In either case, our desire is to market these products to *everyone* not just FOSS geeks, because it's not only FOSS geeks who deserve privacy, security and freedom.
