Burying the lede: "AT&T engineers are creating 'unified customer identifiers,' [AT&T CEO] Stankey said. Such technology would allow marketers to identify users across multiple devices and serve them relevant advertising." #privacy https://arstechnica.com/tech-policy/2020/09/att-wants-to-put-ads-on-your-smartphone-in-exchange-for-5-discount/
In the name of customer security, ATT, Verizon and Tmobile are partnering on a mobile auth service using customer account info as a unique identifier. Why do I think they have an ulterior motive with this unified customer identifier?
https://www.tmonews.com/2020/09/t-mobile-att-verizon-zenkey-mobile-authentication-service/