Burying the lede: "AT&T engineers are creating 'unified customer identifiers,' [AT&T CEO] Stankey said. Such technology would allow marketers to identify users across multiple devices and serve them relevant advertising."

In the name of customer security, ATT, Verizon and Tmobile are partnering on a mobile auth service using customer account info as a unique identifier. Why do I think they have an ulterior motive with this unified customer identifier?

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@kyle I find it funny that it feels like advertising is this necessary burden that has to be maintained and propagated at all costs. Like people can’t even comprehend exploring new business models, “we must have Ads live on!”

I was wondering if there was an alternative approach where people could register a public profile and just explicitly say the brands they want to receive information from (opt-in marketing communications I guess).

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