A nice example of data driven approach in web publishing from Zara Dar:

People may not know this, but I publish the same STEM videos on both YouTube and Pornhub. While YouTube generally generates more views, the ad revenue per 1 million views on Pornhub is nearly three times higher.

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@kravietz
Makes sense, the target audience are those smart enough to use alternative video sharing platforms — there has to be some value in that 😂

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