... In a capitalist society, the goal is the acquisition of money. You win the game (of Monopoly) by getting all the money and leaving your opponents destitute.
It doesn't take to big of a stretch of the imagination to see this in the same light as the divine right of kings.
...or to extend it to religions based on one or more superior beings...
Capitalism, empire, colonialism, and religious doctrine sums up conservative belief rather nicely.