There was such a #privacy backlash against the IRS biometrics requirement that the IRS is changing policy. Imagine what would happen if enough people felt the same way about the companies that do far worse.
@kyle There is never a systemic backlash against surveillance capitalism because those who are most angry about it don't use those 'products' at all. Facebook only gets hard pushback when their shadow profiles of non-users surface. Google, same thing with Google Glass where people wearing the things got their asses kicked.