Apple might respect the letter of privacy but not its spirit.
If it did, it wouldn’t let its partners manipulate your behaviour in News:
https://twitter.com/aral/status/1244363973555884032?s=20
https://twitter.com/aral/status/1251224156781379584?s=20
If it did, it wouldn’t make Google default search. Or allow Saudi men to track their wives.
@aral The interesting thing about this is that people seem to understand that it's manipulation and get upset when the same data collected through the same means is used for other types of manipulation (Cambridge Analytica) yet treat manipulation to buy things with a shrug.