"Rankin warned that tech giants were now "redefining the word "privacy" in their own marketing." While they may claim to protect it, what they really want is to protect privacy from their competitors, he added. "They add security measures to their software and services so only they can capture, view and sell all of your data and others can't.""

https://www.dw.com/en/smartphone-startups-take-on-google-apple-and-put-privacy-first/a-52369255