So, dental floss -- what happened to it?

Has anyone else noticed that floss (major brands, anyway) changed recently? Instead of being made of whatever kind of braided fibers it used to be made of, it's now a single smooth plastic string, and it sucks.

Is anyone aware of a brand that didn't make the switch?

Also, is this a sign that all the apparently different dental floss brands are really controlled by one shadowy owner? Is the New Floss ultimately due to some private equity deal?

Anyone? Pro Publica? Bueller?

@kfogel I wouldn’t say it’s recent, but yes, it sucks. Texture was the source of one of floss’s only two functions.

@kfogel a golden opportunity for one of those Internet-only luxury personal hygiene goods though. The Harry’s of floss.

@kfogel ah, of course it already exists: https://cocolab.com/collections/all/products/delightful-mint-cocofloss