Was wondering if TV set top box can be hacked to auto mute it when ads appear. Most set top boxes are CISCO devices. Or maybe an external device that listens the sound, identify ads and send remote IR signal to mute the TV.

An AdBlocker for TV.

BARC India measures TRP with hidden sound embedding. This applies to ads too.

Collect this sound data, make an adblock list (just like uBlock), frequently update it and voila, we just got a TV AdBlocker !

Gonna leave this to y'all hardware folks to make it :)

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Dude, you stole my words!
Subin, when you start your own company (not necessarily an IT company for that matter), please let me know. I will invest a small amount.

@subins2000 @primejyothi Let’s talk business (brainstorm, iow).
Subin, how viable would be this anti-ad filter? Presumably the water mark is not publicly available, can it be scraped? How could the list of w/m can be constantly updated?
When it comes to digital ads, dynamic-ad-injection could be prevented but often that leads to loss of many frames in live streams. Can that be improved?


@rajeesh I was talking to @subins2000 on another platform on the same topic. There is already a company which used to identify which ad is getting played. adbreaks.in and sensara.tv


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