@zak I think, like you touch, a "problem" for Mastodon is that it is not commercial in its core; it is not driven by attracting companies to spend company money on ads or having a company page. I cannot really pinpoint my thoughts but something in this positive side that Mastodon is open and free also have the drawback that it gets less attention in business marketing and therefore less attention in other ways too. But despite that, indeed very many have found Mastodon!