This is actually quite funny, look where so-called #searchEngine Optimisation (#SEO) has taken us.

We search exact name of hotel and even add 'site:au' to narrow the search.

> Gets bunch of dodgy #TripAdvisor like pages and annoying #blogPages.

Types exact name of hotel (without spaces) with '.com.au'. That is, we just guess the address.

> Gets the damn page!

#guessTheAddress #seo #fuckSEO

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@dsfgs yeah this is so annoying. I want to buy direct and not let the aggregators take a large cut from the hotels.

@dean
Hi Dean,

Sorry for the later response.

It indeed goes beyond mere SEO.

Our #DickSmith has been known to rally against these #aggregators in the past also. Just #multinational #corporateLeeches, sucking the value out of local businesses.

The #foodDelivery apps, same.

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