@ondrej right I get your point but the budgets of cinema products are order of magnitude higher than music, you cannot just give it to all platforms _for free_ and wait till it will drip the money to cover the budgets+profits. Therefore they auction them to cover the costs _here and now_ to invest into next products. I.e. it pisses me off as well but I can understand why. Either budgets should decrease so that it will be a commodity or drips from views should increase tenfolds to generate profit