The datafarm PR offensive against The Social Dilemma is well underway. Here's an example, written by Antonio Garcia-Martinez:

https://pullrequest.substack.com/people/410307-antonio-garcia-martinez

Garcia-Martinez wiggles, denies, misrepresents, strawmans, and focuses on trivia. He dismisses datafarm critics as luddite outsiders who don't understand tech, a talking point the film-makers anticipated by mostly interviewing former (and current) datafarmers. He compares their comments to Cultural Revolution "struggle sessions" (?!?), and claims they're just cynically monetizing their insider status while living in luxury. Which ironically, is exactly what he does:
https://antoniogarciamartinez.com/