@thor An interesting thought, but I think the concept of protocol isn't that hard to understand, it was just lost to non-techies in the process of Web 2.0 centralization — like everything is an "app", if you want to reach me, use that app — it's the same on every platform, but you can't use a different app. In the late nineties, early 2000s everyone was sending e-mails using different software for that and it wasn't hard to grasp at all 🤷