...authors and realized it had the same feel as things that had come before like UML. A bunch of methodologists with a product to sell looking to team up to increase profits by selling to developers who were of a "code is king!" mindset.
When you can't prove or disprove any processes, then it's easy to get people to buy into new ones.
Maybe someday software development will become science, based on measurement, but until then we'll just be suckers for that next silver bullet.
#DumbAllOver