@jamesvasile "it doesn't take that much to switch" :-(
I saw a similar program at a previous job targeting electrical/mechanical engineers that had mixed results. The employer would have never gone in the opposite direction. It's the "anyone can program!" attitude that I find offensive. It's the infinite monkey theorem without the Shakespeare qualifier. I think it is good to encourage people to try to attain any skill they want, with the expectation of encountering much failure.