Just thought of an apt analogy for process rollouts at most companies:

CEO sees Ted Talk: Did you ever notice how the best ideas come to you in the shower? Introducing the shower desk and the shower process!

Company mandate to install new desks and process. 80% of the workforce grumbles about it, but 90% of those just put their heads down and go along. 10% are smart enough to look for new jobs, but shower has taken industry by storm.

Hopefully, your CEO doesn't prefer cold showers. ;-)