@apples_and_pears I appreciate the vote of confidence!
I don't intend on giving anything away, I'll be selling anything I publish for what I hope is a fair price. I just think most of what I'm interested in publishing right now would not necessarily interest the No Starches and Addison Wesleys of the world.
Since I've already published plenty of books with traditional publishers I don't feel like I have anything to prove in that respect. I'd rather have the freedom to pursue my interests.