Scaling is the new API challenge for banking-as-a-service.
“‘Embedded finance’ will lead to more hypermedia style APIs.” —John Phenix, Lead API, Integration and BaaS Architect at HSBC
Embedding a bank’s UI into a partner app does not feel seamlessly integrated.
Getting partner to write complex UIs negates the ease of working with a banking partner.
A partner rendering its own UI based on the bank’s logic is the winning solution for best end UX and low integration effort.
