@angrysheep@mastodon.online @da@mastodon.technology In retail, Firefox would be considered the primary product. That's what people come to buy—only in this case, it's free because of search engine default sales.

Mozilla's new products are upsells that people purchase to go along with the reason they're buying anything in the first place.

Upsells typically increase margin, only in Mozilla's case, it's the only source of revenue from users. Margin on upsells typically is greater, which would help Mozilla be less dependent on Goog.