I should have taken a photo (I will when back in Vancouver) but the other day I was at the supermarket and I saw a package of alternative (low case) rice. But the package is what caught my attention.
PLANT BASED RICE
..This whole "plant based" label has gotten out of hand.
veganism
@jautero
I know what it's made of. I've eaten it before. The point is the phrase "plant based".
In North America, Plant Based is used when talking about meat or milk alternatives. I wouldn't talk about a "plant based" chocolate or a "plant based" salad alternative.