The root problem is that of incentives. First-parties want to monetize without charging users. Current answer to this is ads. Personalized ads pay better, hence tracking exists. If resisted, FPs will retain server-side tracking and worse, bring in-content, unblockable ads.

Can we make non-personalized ads more profitable than personalized ads or in-content ads for first-parties? Should we? I have my preferences ("No ads of any kind, even if this means less content"). But is that the best?

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@nilesh I think micro-payments would be a good solution.

For example, each time I visit my favorite newspaper website reading an article there, there would be no ads but instead a small payment would be made for each article page I visit. The payment needs to be private (untraceable, like Monero tries to be) and convenient, like built into the web browser. I could see that a payment was made it in the corner of the screen, similar to how uBlock Origin shows that it blocked something.

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