Do you think cookies are bad? Something worse is yet to come:
Google is using its exceptionally powerful position to make *the browser itself* analyze your browsing behavior and serve that on a plate in the form of "cohorts" to anyone interested.
They are transforming Chrome into a "browsing-history-passport".
Delete Chrome. Now.
You'll find more details & a test whether you are already FLoCed here: https://www.eff.org/deeplinks/2021/03/google-testing-its-controversial-new-ad-targeting-tech-millions-browsers-heres