Apple announced their new iPhones, iPads, Watches and services (Apple Arcade, Apple TV) today at 10am Pacific time.

https://www.macrumors.com/2019/09/10/live-2019-iphone-event/

The new phones were basically a spec bump. They spent a lot of time on the cameras.

Apple hasn’t really introduced new features in the last few years. I think this is why the phone sales are dropping off. If you have an iPhone from the past few years, these phones are basically the same, slightly faster.