For god’s sake. I get how if you’re a tech company exec it must seem like galaxy brain business genius to charge people to take away ads and then a few years later put the ads back on again so you get both revenue streams, but it is a betrayal every time it happens and it being normalised makes everyone sad. Apparently Amazon prime video are the latest on this trick. Bah. https://www.theverge.com/2023/12/26/24015595/amazon-prime-video-ads-coming-january-29