Core human values not eyeballs
Its one of the best pieces of research happening in BBC R&D at the moment I would say (heck and that includes some of my own research).
99% of the internet ecosystem is currently based on surveillance capitalism and the dopamine economy. This can change but will only change by creating something new, which obsoletes the previous. Or as Buckminster Fuller says
"You never change things
https://cubicgarden.com/2019/10/16/core-human-values-not-eyeballs/