@adam There's an error in thinking here. A "brand" isn't alive or sentient. It can never be said to "care", any more than a mathematical equation or a credit card agreement can be said to "care". This is inherent in its nature. The class of objects "brands" cannot intersect with the class of objects "capable of caring".

Of course, getting you to believe that the brand *can* care, and more importantly that the brand cares about the same things you do, is the job of the marketroid. Resist!