Think about the McDonald's branding. (For sake of recognizably, not because I like nor support them)

Their logo is:

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@jacqui An old guy perspective: When I was a kid, they had been phasing this out (the early 70s), but the golden arches on the older McDonald buildings still hanging around were actual arches, part of the building, nothing to do with the "M" for McDonalds.

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