Good article, right up to the end. The "there ought to be a law" business is a fallacy. In a true free market, customers punish bad business practices by withholding patronage.

https://www.bloomberg.com/news/features/2019-08-08/i-tried-hiding-from-silicon-valley-in-a-pile-of-privacy-gadgets?utm_medium=10today.ad3li.20190808.421.2&utm_source=email&utm_content=article&utm_campaign=10-for-today---4.0-styling